Online marketing strategist vs digital marketing specialist

Differences between online marketing strategist and digital marketing specialist duties and responsibilities

Online marketing strategist example responsibilities.

• Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
• Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Digital marketing specialist example responsibilities.

• Manage and distribution integrate product promotion campaigns (B2B and B2C).
• Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
• Manage photography department in office and on location in numerous national ad campaign shoots.
• Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
• Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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