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Online marketing strategist vs head of marketing

The differences between online marketing strategists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing strategist and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $114,651 average annual salary of an online marketing strategist.

The top three skills for an online marketing strategist include website development, facebook ads and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Online marketing strategist vs head of marketing overview

Online Marketing StrategistHead Of Marketing
Yearly salary$114,651$137,829
Hourly rate$55.12$66.26
Growth rate10%10%
Number of jobs80,26392,557
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Average age3939
Years of experience1010

Online marketing strategist vs head of marketing salary

Online marketing strategists and heads of marketing have different pay scales, as shown below.

Online Marketing StrategistHead Of Marketing
Average salary$114,651$137,829
Salary rangeBetween $78,000 And $166,000Between $93,000 And $203,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Media

Differences between online marketing strategist and head of marketing education

There are a few differences between an online marketing strategist and a head of marketing in terms of educational background:

Online Marketing StrategistHead Of Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing strategist vs head of marketing demographics

Here are the differences between online marketing strategists' and heads of marketing' demographics:

Online Marketing StrategistHead Of Marketing
Average age3939
Gender ratioMale, 51.2% Female, 48.8%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing strategist and head of marketing duties and responsibilities

Online marketing strategist example responsibilities.

  • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
  • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Online marketing strategist vs head of marketing skills

Common online marketing strategist skills
  • Website Development, 13%
  • Facebook ADS, 7%
  • Marketing Campaigns, 7%
  • Email Campaigns, 7%
  • Keyword Research, 5%
  • Google Adwords, 5%
Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%

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