Online marketing strategist vs marketing director

Differences between online marketing strategist and marketing director duties and responsibilities

Online marketing strategist example responsibilities.

• Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
• Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Marketing director example responsibilities.

• Manage staging of NCAA athletics events.
• Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
• Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
• Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
• Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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