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Online marketing strategist vs marketing manager

The differences between online marketing strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing strategist and a marketing manager. Additionally, an online marketing strategist has an average salary of $114,651, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for an online marketing strategist include website development, facebook ads and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Online marketing strategist vs marketing manager overview

Online Marketing StrategistMarketing Manager
Yearly salary$114,651$104,550
Hourly rate$55.12$50.26
Growth rate10%10%
Number of jobs80,26389,627
Job satisfaction-3
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Online marketing strategist vs marketing manager salary

Online marketing strategists and marketing managers have different pay scales, as shown below.

Online Marketing StrategistMarketing Manager
Average salary$114,651$104,550
Salary rangeBetween $78,000 And $166,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between online marketing strategist and marketing manager education

There are a few differences between an online marketing strategist and a marketing manager in terms of educational background:

Online Marketing StrategistMarketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing strategist vs marketing manager demographics

Here are the differences between online marketing strategists' and marketing managers' demographics:

Online Marketing StrategistMarketing Manager
Average age3939
Gender ratioMale, 51.2% Female, 48.8%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing strategist and marketing manager duties and responsibilities

Online marketing strategist example responsibilities.

  • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
  • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Online marketing strategist vs marketing manager skills

Common online marketing strategist skills
  • Website Development, 13%
  • Facebook ADS, 7%
  • Marketing Campaigns, 7%
  • Email Campaigns, 7%
  • Keyword Research, 5%
  • Google Adwords, 5%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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