Online marketing strategist vs online marketing manager

Differences between online marketing strategist and online marketing manager duties and responsibilities

Online marketing strategist example responsibilities.

• Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
• Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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