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Online marketing strategist vs regional marketing manager

The differences between online marketing strategists and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing strategist and a regional marketing manager. Additionally, an online marketing strategist has an average salary of $114,651, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for an online marketing strategist include website development, facebook ads and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Online marketing strategist vs regional marketing manager overview

Online Marketing StrategistRegional Marketing Manager
Yearly salary$114,651$85,217
Hourly rate$55.12$40.97
Growth rate10%10%
Number of jobs80,263115,987
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Online marketing strategist vs regional marketing manager salary

Online marketing strategists and regional marketing managers have different pay scales, as shown below.

Online Marketing StrategistRegional Marketing Manager
Average salary$114,651$85,217
Salary rangeBetween $78,000 And $166,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between online marketing strategist and regional marketing manager education

There are a few differences between an online marketing strategist and a regional marketing manager in terms of educational background:

Online Marketing StrategistRegional Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing strategist vs regional marketing manager demographics

Here are the differences between online marketing strategists' and regional marketing managers' demographics:

Online Marketing StrategistRegional Marketing Manager
Average age3939
Gender ratioMale, 51.2% Female, 48.8%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing strategist and regional marketing manager duties and responsibilities

Online marketing strategist example responsibilities.

  • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
  • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Online marketing strategist vs regional marketing manager skills

Common online marketing strategist skills
  • Website Development, 13%
  • Facebook ADS, 7%
  • Marketing Campaigns, 7%
  • Email Campaigns, 7%
  • Keyword Research, 5%
  • Google Adwords, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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