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The differences between partnership program managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partnership program manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $79,621 average annual salary of a partnership program manager.
The top three skills for a partnership program manager include project management, program management and partner program. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Partnership Program Manager | Brand Manager | |
| Yearly salary | $79,621 | $97,789 |
| Hourly rate | $38.28 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 131,296 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A partnership program manager is in charge of spearheading and overseeing the efforts to develop partnership programs, ensuring efficiency and positive relationships with business partners. Their responsibilities typically include coordinating with fellow managers, supervising teams, setting goals and objectives, conducting market research and surveys, monitoring the budgets and timelines, producing progress reports for all parties, and devising strategies to optimize procedures. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Partnership program managers and brand managers have different pay scales, as shown below.
| Partnership Program Manager | Brand Manager | |
| Average salary | $79,621 | $97,789 |
| Salary range | Between $43,000 And $144,000 | Between $72,000 And $131,000 |
| Highest paying City | Boston, MA | Parsippany-Troy Hills, NJ |
| Highest paying state | Massachusetts | Rhode Island |
| Best paying company | Boston Consulting Group | Meta |
| Best paying industry | - | Manufacturing |
There are a few differences between a partnership program manager and a brand manager in terms of educational background:
| Partnership Program Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between partnership program managers' and brand managers' demographics:
| Partnership Program Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.9% Female, 54.1% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |