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Partnership program manager vs marketing manager/project manager

The differences between partnership program managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partnership program manager and a marketing manager/project manager. Additionally, a partnership program manager has an average salary of $79,621, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a partnership program manager include project management, program management and partner program. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Partnership program manager vs marketing manager/project manager overview

Partnership Program ManagerMarketing Manager/Project Manager
Yearly salary$79,621$78,368
Hourly rate$38.28$37.68
Growth rate10%10%
Number of jobs131,296187,949
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a partnership program manager do?

A partnership program manager is in charge of spearheading and overseeing the efforts to develop partnership programs, ensuring efficiency and positive relationships with business partners. Their responsibilities typically include coordinating with fellow managers, supervising teams, setting goals and objectives, conducting market research and surveys, monitoring the budgets and timelines, producing progress reports for all parties, and devising strategies to optimize procedures. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Partnership program manager vs marketing manager/project manager salary

Partnership program managers and marketing manager/project managers have different pay scales, as shown below.

Partnership Program ManagerMarketing Manager/Project Manager
Average salary$79,621$78,368
Salary rangeBetween $43,000 And $144,000Between $56,000 And $109,000
Highest paying CityBoston, MACarson City, NV
Highest paying stateMassachusettsNevada
Best paying companyBoston Consulting GroupMeta
Best paying industry-Technology

Differences between partnership program manager and marketing manager/project manager education

There are a few differences between a partnership program manager and a marketing manager/project manager in terms of educational background:

Partnership Program ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partnership program manager vs marketing manager/project manager demographics

Here are the differences between partnership program managers' and marketing manager/project managers' demographics:

Partnership Program ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 45.9% Female, 54.1%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partnership program manager and marketing manager/project manager duties and responsibilities

Partnership program manager example responsibilities.

  • Lead company safety communications to promote awareness and understanding of EHS requirements.
  • Guide all OEM technology hardware and software partners through the certification process achieving guarantee compatibility with Saflink products.
  • Manage implementation of referrals, coordinate assignment of new physicians and create support network for transitioning patients during clinic closure.
  • Measure the success of campaigns through ROI, KPIs, and tracking analysis.
  • Maintain company contact database via ZOHO CRM.
  • Deliver product details, scoped the resources & ROI
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Partnership program manager vs marketing manager/project manager skills

Common partnership program manager skills
  • Project Management, 20%
  • Program Management, 10%
  • Partner Program, 8%
  • Salesforce, 5%
  • Data Analysis, 5%
  • Business Development, 5%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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