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The differences between product marketing analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing analyst and a marketing consultant. Additionally, a product marketing analyst has an average salary of $77,349, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Product Marketing Analyst | Marketing Consultant | |
| Yearly salary | $77,349 | $70,593 |
| Hourly rate | $37.19 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 150,314 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Product marketing analysts and marketing consultants have different pay scales, as shown below.
| Product Marketing Analyst | Marketing Consultant | |
| Average salary | $77,349 | $70,593 |
| Salary range | Between $55,000 And $108,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing analyst and a marketing consultant in terms of educational background:
| Product Marketing Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing analysts' and marketing consultants' demographics:
| Product Marketing Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |