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The differences between product marketing analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing analyst and a marketing specialist. Additionally, a product marketing analyst has an average salary of $77,349, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Product Marketing Analyst | Marketing Specialist | |
| Yearly salary | $77,349 | $54,942 |
| Hourly rate | $37.19 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 150,314 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Product marketing analysts and marketing specialists have different pay scales, as shown below.
| Product Marketing Analyst | Marketing Specialist | |
| Average salary | $77,349 | $54,942 |
| Salary range | Between $55,000 And $108,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing analyst and a marketing specialist in terms of educational background:
| Product Marketing Analyst | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing analysts' and marketing specialists' demographics:
| Product Marketing Analyst | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |