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Publications coordinator vs media relations specialist

The differences between publications coordinators and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publications coordinator and a media relations specialist. Additionally, a media relations specialist has an average salary of $50,856, which is higher than the $48,593 average annual salary of a publications coordinator.

The top three skills for a publications coordinator include press releases, powerpoint and web content. The most important skills for a media relations specialist are patients, compassion, and press releases.

Publications coordinator vs media relations specialist overview

Publications CoordinatorMedia Relations Specialist
Yearly salary$48,593$50,856
Hourly rate$23.36$24.45
Growth rate8%8%
Number of jobs27,54144,665
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a publications coordinator do?

A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Publications coordinator vs media relations specialist salary

Publications coordinators and media relations specialists have different pay scales, as shown below.

Publications CoordinatorMedia Relations Specialist
Average salary$48,593$50,856
Salary rangeBetween $36,000 And $64,000Between $36,000 And $69,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateVirginiaWashington
Best paying companyAstraZenecaEdelman Financial Engines
Best paying industryFinanceFinance

Differences between publications coordinator and media relations specialist education

There are a few differences between a publications coordinator and a media relations specialist in terms of educational background:

Publications CoordinatorMedia Relations Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Publications coordinator vs media relations specialist demographics

Here are the differences between publications coordinators' and media relations specialists' demographics:

Publications CoordinatorMedia Relations Specialist
Average age4242
Gender ratioMale, 29.4% Female, 70.6%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publications coordinator and media relations specialist duties and responsibilities

Publications coordinator example responsibilities.

  • Develop and manage all aspects of publicity for one of NYC's oldest museums.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Keep staff update on current events and updates PPNC's Facebook page.
  • Produce event PowerPoint presentations and loops.
  • Developed/Produce PowerPoint presentation for weekly worship service.
  • Proofread and critiqu magazines for other publication managers who are struggling to meet quality assurance criteria.
  • Show more

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Publications coordinator vs media relations specialist skills

Common publications coordinator skills
  • Press Releases, 12%
  • PowerPoint, 11%
  • Web Content, 10%
  • Public Affairs, 6%
  • Graphic Design, 5%
  • Facebook, 5%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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