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Regional marketing director vs director of marketing & development

The differences between regional marketing directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a director of marketing & development. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Regional marketing director vs director of marketing & development overview

Regional Marketing DirectorDirector Of Marketing & Development
Yearly salary$131,352$98,174
Hourly rate$63.15$47.20
Growth rate10%10%
Number of jobs124,445151,893
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a regional marketing director do?

A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Regional marketing director vs director of marketing & development salary

Regional marketing directors and directors of marketing & development have different pay scales, as shown below.

Regional Marketing DirectorDirector Of Marketing & Development
Average salary$131,352$98,174
Salary rangeBetween $97,000 And $176,000Between $59,000 And $162,000
Highest paying CityLas Vegas, NVNew York, NY
Highest paying stateNevadaNew York
Best paying companyWOOD PartnersBaker McKenzie
Best paying industryFinanceFinance

Differences between regional marketing director and director of marketing & development education

There are a few differences between a regional marketing director and a director of marketing & development in terms of educational background:

Regional Marketing DirectorDirector Of Marketing & Development
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing director vs director of marketing & development demographics

Here are the differences between regional marketing directors' and directors of marketing & development' demographics:

Regional Marketing DirectorDirector Of Marketing & Development
Average age3939
Gender ratioMale, 54.8% Female, 45.2%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between regional marketing director and director of marketing & development duties and responsibilities

Regional marketing director example responsibilities.

  • Forge and lead digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement.
  • Lead UnitedHealthcare's participation and brand positioning in the federal and state exchange healthcare marketplace.
  • Balance sales production, marketing ROI, and overhead costs through strategic planning and forward thinking.
  • Launch the healthcare market with brand strategies and lead generation that target competitors' weaknesses in analytics.
  • Develop marketing programs from data analysis/research and design through to implementation, ROI analysis and subsequent refinement.
  • Leverage a team of resources consisting of internal wholesaler, relationship managers, investment analysts and portfolio managers.
  • Show more

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Regional marketing director vs director of marketing & development skills

Common regional marketing director skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Business Development, 5%
  • Sales Strategies, 5%
  • Market Research, 5%
  • Sales Growth, 4%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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