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The differences between regional marketing directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a regional marketing director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Regional Marketing Director | Director Of Sales And Marketing | |
| Yearly salary | $131,352 | $117,348 |
| Hourly rate | $63.15 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 124,445 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Regional marketing directors and directors of sales and marketing have different pay scales, as shown below.
| Regional Marketing Director | Director Of Sales And Marketing | |
| Average salary | $131,352 | $117,348 |
| Salary range | Between $97,000 And $176,000 | Between $73,000 And $188,000 |
| Highest paying City | Las Vegas, NV | Urban Honolulu, HI |
| Highest paying state | Nevada | Hawaii |
| Best paying company | WOOD Partners | Quidel |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a regional marketing director and a director of sales and marketing in terms of educational background:
| Regional Marketing Director | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between regional marketing directors' and directors of sales and marketing' demographics:
| Regional Marketing Director | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |