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The differences between regional marketing directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a marketing director. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Regional Marketing Director | Marketing Director | |
| Yearly salary | $131,352 | $114,906 |
| Hourly rate | $63.15 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 124,445 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Regional marketing directors and marketing directors have different pay scales, as shown below.
| Regional Marketing Director | Marketing Director | |
| Average salary | $131,352 | $114,906 |
| Salary range | Between $97,000 And $176,000 | Between $68,000 And $193,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | WOOD Partners | Brookfield Properties |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a regional marketing director and a marketing director in terms of educational background:
| Regional Marketing Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing directors' and marketing directors' demographics:
| Regional Marketing Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |