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The differences between regional marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a marketing lead. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Regional Marketing Director | Marketing Lead | |
| Yearly salary | $131,352 | $104,664 |
| Hourly rate | $63.15 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 124,445 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Regional marketing directors and marketing leads have different pay scales, as shown below.
| Regional Marketing Director | Marketing Lead | |
| Average salary | $131,352 | $104,664 |
| Salary range | Between $97,000 And $176,000 | Between $74,000 And $146,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | WOOD Partners | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a regional marketing director and a marketing lead in terms of educational background:
| Regional Marketing Director | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing directors' and marketing leads' demographics:
| Regional Marketing Director | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |