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Regional marketing director vs regional marketing manager

The differences between regional marketing directors and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a regional marketing manager. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional marketing director vs regional marketing manager overview

Regional Marketing DirectorRegional Marketing Manager
Yearly salary$131,352$85,217
Hourly rate$63.15$40.97
Growth rate10%10%
Number of jobs124,445115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a regional marketing director do?

A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Regional marketing director vs regional marketing manager salary

Regional marketing directors and regional marketing managers have different pay scales, as shown below.

Regional Marketing DirectorRegional Marketing Manager
Average salary$131,352$85,217
Salary rangeBetween $97,000 And $176,000Between $62,000 And $116,000
Highest paying CityLas Vegas, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyWOOD PartnersAbbVie
Best paying industryFinanceConstruction

Differences between regional marketing director and regional marketing manager education

There are a few differences between a regional marketing director and a regional marketing manager in terms of educational background:

Regional Marketing DirectorRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing director vs regional marketing manager demographics

Here are the differences between regional marketing directors' and regional marketing managers' demographics:

Regional Marketing DirectorRegional Marketing Manager
Average age3939
Gender ratioMale, 54.8% Female, 45.2%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between regional marketing director and regional marketing manager duties and responsibilities

Regional marketing director example responsibilities.

  • Forge and lead digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement.
  • Lead UnitedHealthcare's participation and brand positioning in the federal and state exchange healthcare marketplace.
  • Balance sales production, marketing ROI, and overhead costs through strategic planning and forward thinking.
  • Launch the healthcare market with brand strategies and lead generation that target competitors' weaknesses in analytics.
  • Develop marketing programs from data analysis/research and design through to implementation, ROI analysis and subsequent refinement.
  • Leverage a team of resources consisting of internal wholesaler, relationship managers, investment analysts and portfolio managers.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Regional marketing director vs regional marketing manager skills

Common regional marketing director skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Business Development, 5%
  • Sales Strategies, 5%
  • Market Research, 5%
  • Sales Growth, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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