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The differences between regional marketing directors and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a regional marketing manager. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Regional Marketing Director | Regional Marketing Manager | |
| Yearly salary | $131,352 | $85,217 |
| Hourly rate | $63.15 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 124,445 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional marketing directors and regional marketing managers have different pay scales, as shown below.
| Regional Marketing Director | Regional Marketing Manager | |
| Average salary | $131,352 | $85,217 |
| Salary range | Between $97,000 And $176,000 | Between $62,000 And $116,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | WOOD Partners | AbbVie |
| Best paying industry | Finance | Construction |
There are a few differences between a regional marketing director and a regional marketing manager in terms of educational background:
| Regional Marketing Director | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing directors' and regional marketing managers' demographics:
| Regional Marketing Director | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |