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Regional marketing director vs senior director of marketing

The differences between regional marketing directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $131,352 average annual salary of a regional marketing director.

The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Regional marketing director vs senior director of marketing overview

Regional Marketing DirectorSenior Director Of Marketing
Yearly salary$131,352$159,916
Hourly rate$63.15$76.88
Growth rate10%10%
Number of jobs124,445106,180
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a regional marketing director do?

A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Regional marketing director vs senior director of marketing salary

Regional marketing directors and senior directors of marketing have different pay scales, as shown below.

Regional Marketing DirectorSenior Director Of Marketing
Average salary$131,352$159,916
Salary rangeBetween $97,000 And $176,000Between $112,000 And $226,000
Highest paying CityLas Vegas, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyWOOD PartnersWashington Prime Group
Best paying industryFinanceMedia

Differences between regional marketing director and senior director of marketing education

There are a few differences between a regional marketing director and a senior director of marketing in terms of educational background:

Regional Marketing DirectorSenior Director Of Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing director vs senior director of marketing demographics

Here are the differences between regional marketing directors' and senior directors of marketing' demographics:

Regional Marketing DirectorSenior Director Of Marketing
Average age3939
Gender ratioMale, 54.8% Female, 45.2%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between regional marketing director and senior director of marketing duties and responsibilities

Regional marketing director example responsibilities.

  • Forge and lead digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement.
  • Lead UnitedHealthcare's participation and brand positioning in the federal and state exchange healthcare marketplace.
  • Balance sales production, marketing ROI, and overhead costs through strategic planning and forward thinking.
  • Launch the healthcare market with brand strategies and lead generation that target competitors' weaknesses in analytics.
  • Develop marketing programs from data analysis/research and design through to implementation, ROI analysis and subsequent refinement.
  • Leverage a team of resources consisting of internal wholesaler, relationship managers, investment analysts and portfolio managers.
  • Show more

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Regional marketing director vs senior director of marketing skills

Common regional marketing director skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Business Development, 5%
  • Sales Strategies, 5%
  • Market Research, 5%
  • Sales Growth, 4%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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