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The differences between regional marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $46,291 average annual salary of a regional marketing specialist.
The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Regional Marketing Specialist | Marketing Analyst | |
| Yearly salary | $46,291 | $59,380 |
| Hourly rate | $22.26 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 115,805 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Regional marketing specialists and marketing analysts have different pay scales, as shown below.
| Regional Marketing Specialist | Marketing Analyst | |
| Average salary | $46,291 | $59,380 |
| Salary range | Between $31,000 And $68,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Venable | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a regional marketing specialist and a marketing analyst in terms of educational background:
| Regional Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing specialists' and marketing analysts' demographics:
| Regional Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |