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The differences between regional marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $46,291 average annual salary of a regional marketing specialist.
The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Regional Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $46,291 | $53,993 |
| Hourly rate | $22.26 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 115,805 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Regional marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Regional Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $46,291 | $53,993 |
| Salary range | Between $31,000 And $68,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Venable | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a regional marketing specialist and a marketing communications specialist in terms of educational background:
| Regional Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between regional marketing specialists' and marketing communications specialists' demographics:
| Regional Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |