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The differences between regional marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $46,291 average annual salary of a regional marketing specialist.
The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Regional Marketing Specialist | Marketing Executive | |
| Yearly salary | $46,291 | $73,499 |
| Hourly rate | $22.26 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 115,805 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Regional marketing specialists and marketing executives have different pay scales, as shown below.
| Regional Marketing Specialist | Marketing Executive | |
| Average salary | $46,291 | $73,499 |
| Salary range | Between $31,000 And $68,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Venable | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between a regional marketing specialist and a marketing executive in terms of educational background:
| Regional Marketing Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing specialists' and marketing executives' demographics:
| Regional Marketing Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |