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Relationship account manager vs national account manager

The differences between relationship account managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a relationship account manager and a national account manager. Additionally, a national account manager has an average salary of $96,948, which is higher than the $65,213 average annual salary of a relationship account manager.

The top three skills for a relationship account manager include account management, CRM and business development. The most important skills for a national account manager are account management, customer service, and national accounts.

Relationship account manager vs national account manager overview

Relationship Account ManagerNational Account Manager
Yearly salary$65,213$96,948
Hourly rate$31.35$46.61
Growth rate5%5%
Number of jobs149,358152,555
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a relationship account manager do?

Relationship Account Managers help financial service organizations oversee sales and nourish their relationship with the assigned clients. They are assigned to clients depending on the service needs, product needs, industry, and geography. These professionals ensure the products or services perform to expectations by engaging with the assigned clients. They launch other groups' complementary products or services and recommend new services or products. Also, they ensure new accounts generate more sales revenue by contacting new potential clients.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Relationship account manager vs national account manager salary

Relationship account managers and national account managers have different pay scales, as shown below.

Relationship Account ManagerNational Account Manager
Average salary$65,213$96,948
Salary rangeBetween $46,000 And $91,000Between $73,000 And $127,000
Highest paying CityRichmond, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyAdobeAmazon
Best paying industryFinanceTechnology

Differences between relationship account manager and national account manager education

There are a few differences between a relationship account manager and a national account manager in terms of educational background:

Relationship Account ManagerNational Account Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Relationship account manager vs national account manager demographics

Here are the differences between relationship account managers' and national account managers' demographics:

Relationship Account ManagerNational Account Manager
Average age4646
Gender ratioMale, 52.9% Female, 47.1%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between relationship account manager and national account manager duties and responsibilities

Relationship account manager example responsibilities.

  • Negotiate all pricing and promotional offerings while managing to yield and ROI goals.
  • Utilize CRM system to manage, facilitate and document projects and tasks in technology planning efforts.
  • Manage a national merchant retail portfolio.
  • Perform cost-benefit and ROI analyses and prepare lead retrieval systems to ensure proper collection and aid management in future implementation decisions.
  • Grow existing customer base by upselling and cross-selling additional products and services, negotiating service agreement renewals, and controlling inventory.

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

Relationship account manager vs national account manager skills

Common relationship account manager skills
  • Account Management, 14%
  • CRM, 10%
  • Business Development, 9%
  • Client Relationships, 7%
  • Sales Goal, 4%
  • Client Issues, 4%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

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