Relationship account manager vs sales account manager

The differences between relationship account managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a relationship account manager and a sales account manager. Additionally, a relationship account manager has an average salary of $65,213, which is higher than the $58,630 average annual salary of a sales account manager.

The top three skills for a relationship account manager include account management, CRM and business development. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Relationship account manager vs sales account manager overview

	Relationship Account Manager	Sales Account Manager
Yearly salary	$65,213	$58,630
Hourly rate	$31.35	$28.19
Growth rate	5%	5%
Number of jobs	149,358	163,697
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Average age	46	46
Years of experience	8	8

What does a relationship account manager do?

Relationship Account Managers help financial service organizations oversee sales and nourish their relationship with the assigned clients. They are assigned to clients depending on the service needs, product needs, industry, and geography. These professionals ensure the products or services perform to expectations by engaging with the assigned clients. They launch other groups' complementary products or services and recommend new services or products. Also, they ensure new accounts generate more sales revenue by contacting new potential clients.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Relationship account manager vs sales account manager salary

Relationship account managers and sales account managers have different pay scales, as shown below.

	Relationship Account Manager	Sales Account Manager
Average salary	$65,213	$58,630
Salary range	Between $46,000 And $91,000	Between $33,000 And $101,000
Highest paying City	Richmond, CA	San Francisco, CA
Highest paying state	New York	Hawaii
Best paying company	Adobe	Google
Best paying industry	Finance	Technology

Differences between relationship account manager and sales account manager education

There are a few differences between a relationship account manager and a sales account manager in terms of educational background:

	Relationship Account Manager	Sales Account Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Relationship account manager vs sales account manager demographics

Here are the differences between relationship account managers' and sales account managers' demographics:

	Relationship Account Manager	Sales Account Manager
Average age	46	46
Gender ratio	Male, 52.9% Female, 47.1%	Male, 63.4% Female, 36.6%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between relationship account manager and sales account manager duties and responsibilities

Relationship account manager example responsibilities.

Negotiate all pricing and promotional offerings while managing to yield and ROI goals.
Utilize CRM system to manage, facilitate and document projects and tasks in technology planning efforts.
Manage a national merchant retail portfolio.
Perform cost-benefit and ROI analyses and prepare lead retrieval systems to ensure proper collection and aid management in future implementation decisions.
Grow existing customer base by upselling and cross-selling additional products and services, negotiating service agreement renewals, and controlling inventory.

Sales account manager example responsibilities.

Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
Manage and coordinate daily sales activities through target cold calling and telemarketing.
Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
Maintain database, create mailers, and work in SalesForce to determine new possible clients.
Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.

Relationship account manager vs sales account manager skills

Common relationship account manager skills

Account Management, 14%
CRM, 10%
Business Development, 9%
Client Relationships, 7%
Sales Goal, 4%
Client Issues, 4%

Common sales account manager skills

Customer Service, 13%
CRM, 8%
Customer Satisfaction, 5%
Account Management, 5%
Product Knowledge, 4%
Business Development, 4%

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Relationship Account Manager
Relationship Account Manager vs Sales Account Manager

Updated January 8, 2025

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