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Revenue manager vs brand manager

The differences between revenue managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a revenue manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $86,270 average annual salary of a revenue manager.

The top three skills for a revenue manager include revenue cycle, reservations and customer service. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Revenue manager vs brand manager overview

Revenue ManagerBrand Manager
Yearly salary$86,270$97,789
Hourly rate$41.48$47.01
Growth rate10%10%
Number of jobs110,405127,429
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Revenue manager vs brand manager salary

Revenue managers and brand managers have different pay scales, as shown below.

Revenue ManagerBrand Manager
Average salary$86,270$97,789
Salary rangeBetween $59,000 And $124,000Between $72,000 And $131,000
Highest paying CityNovato, CAParsippany-Troy Hills, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyMetaMeta
Best paying industryTechnologyManufacturing

Differences between revenue manager and brand manager education

There are a few differences between a revenue manager and a brand manager in terms of educational background:

Revenue ManagerBrand Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Revenue manager vs brand manager demographics

Here are the differences between revenue managers' and brand managers' demographics:

Revenue ManagerBrand Manager
Average age3939
Gender ratioMale, 41.6% Female, 58.4%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between revenue manager and brand manager duties and responsibilities

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
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Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
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Revenue manager vs brand manager skills

Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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