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Revenue manager vs events marketing manager

The differences between revenue managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a revenue manager and an events marketing manager. Additionally, a revenue manager has an average salary of $86,270, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a revenue manager include revenue cycle, reservations and customer service. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Revenue manager vs events marketing manager overview

Revenue ManagerEvents Marketing Manager
Yearly salary$86,270$80,575
Hourly rate$41.48$38.74
Growth rate10%10%
Number of jobs110,405113,348
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 83%
Average age3939
Years of experience1010

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Revenue manager vs events marketing manager salary

Revenue managers and events marketing managers have different pay scales, as shown below.

Revenue ManagerEvents Marketing Manager
Average salary$86,270$80,575
Salary rangeBetween $59,000 And $124,000Between $59,000 And $108,000
Highest paying CityNovato, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between revenue manager and events marketing manager education

There are a few differences between a revenue manager and an events marketing manager in terms of educational background:

Revenue ManagerEvents Marketing Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Revenue manager vs events marketing manager demographics

Here are the differences between revenue managers' and events marketing managers' demographics:

Revenue ManagerEvents Marketing Manager
Average age3939
Gender ratioMale, 41.6% Female, 58.4%Male, 25.4% Female, 74.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between revenue manager and events marketing manager duties and responsibilities

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
  • Show more

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Revenue manager vs events marketing manager skills

Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%
Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%

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