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Revenue manager vs marketing manager

The differences between revenue managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a revenue manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $86,270 average annual salary of a revenue manager.

The top three skills for a revenue manager include revenue cycle, reservations and customer service. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Revenue manager vs marketing manager overview

Revenue ManagerMarketing Manager
Yearly salary$86,270$104,550
Hourly rate$41.48$50.26
Growth rate10%10%
Number of jobs110,40589,627
Job satisfaction-3
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Revenue manager vs marketing manager salary

Revenue managers and marketing managers have different pay scales, as shown below.

Revenue ManagerMarketing Manager
Average salary$86,270$104,550
Salary rangeBetween $59,000 And $124,000Between $71,000 And $153,000
Highest paying CityNovato, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between revenue manager and marketing manager education

There are a few differences between a revenue manager and a marketing manager in terms of educational background:

Revenue ManagerMarketing Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Revenue manager vs marketing manager demographics

Here are the differences between revenue managers' and marketing managers' demographics:

Revenue ManagerMarketing Manager
Average age3939
Gender ratioMale, 41.6% Female, 58.4%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between revenue manager and marketing manager duties and responsibilities

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
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Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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Revenue manager vs marketing manager skills

Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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