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The differences between sales and operations managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales and operations manager, becoming a general sales manager takes usually requires 6-8 years. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $103,113 average annual salary of a sales and operations manager.
The top three skills for a sales and operations manager include sales operations, customer service and salesforce. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Sales And Operations Manager | General Sales Manager | |
| Yearly salary | $103,113 | $118,744 |
| Hourly rate | $49.57 | $57.09 |
| Growth rate | 6% | 5% |
| Number of jobs | 166,144 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 63% |
| Average age | 44 | 46 |
| Years of experience | 6 | 8 |
A sales operations manager is an individual who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software. They create reports that are used by salespeople and sales managers to help them in sales decision making. They also determine customer outreach methods with the marketing team.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Sales and operations managers and general sales managers have different pay scales, as shown below.
| Sales And Operations Manager | General Sales Manager | |
| Average salary | $103,113 | $118,744 |
| Salary range | Between $68,000 And $155,000 | Between $71,000 And $196,000 |
| Highest paying City | San Francisco, CA | Westport, CT |
| Highest paying state | Alaska | Maine |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Professional |
There are a few differences between a sales and operations manager and a general sales manager in terms of educational background:
| Sales And Operations Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between sales and operations managers' and general sales managers' demographics:
| Sales And Operations Manager | General Sales Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.3% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |