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Sales and operations manager vs sales and marketing manager

The differences between sales and operations managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales and operations manager, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and operations manager has an average salary of $103,113, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a sales and operations manager include sales operations, customer service and salesforce. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Sales and operations manager vs sales and marketing manager overview

Sales And Operations ManagerSales And Marketing Manager
Yearly salary$103,113$81,953
Hourly rate$49.57$39.40
Growth rate6%10%
Number of jobs166,144151,042
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 72%
Average age4439
Years of experience610

What does a sales and operations manager do?

A sales operations manager is an individual who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software. They create reports that are used by salespeople and sales managers to help them in sales decision making. They also determine customer outreach methods with the marketing team.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Sales and operations manager vs sales and marketing manager salary

Sales and operations managers and sales and marketing managers have different pay scales, as shown below.

Sales And Operations ManagerSales And Marketing Manager
Average salary$103,113$81,953
Salary rangeBetween $68,000 And $155,000Between $43,000 And $154,000
Highest paying CitySan Francisco, CAYonkers, NY
Highest paying stateAlaskaNew York
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between sales and operations manager and sales and marketing manager education

There are a few differences between a sales and operations manager and a sales and marketing manager in terms of educational background:

Sales And Operations ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Sales and operations manager vs sales and marketing manager demographics

Here are the differences between sales and operations managers' and sales and marketing managers' demographics:

Sales And Operations ManagerSales And Marketing Manager
Average age4439
Gender ratioMale, 71.1% Female, 28.9%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.3% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between sales and operations manager and sales and marketing manager duties and responsibilities

Sales and operations manager example responsibilities.

  • Develop analytics for time migration from low-margin OEM services to manage services.
  • Lead weekly sales reviews and ensure sales activities are properly track in SalesForce.
  • Lead operation/inside sales, manage handling over $13million/year sales using ERP system.
  • Lead cross functional teams in the integration of several enterprise data stores to SFDC.
  • Manage Pardot automation for marketing campaigns.
  • Manage and maintain daily operations of high volume Toyota facility.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Sales and operations manager vs sales and marketing manager skills

Common sales and operations manager skills
  • Sales Operations, 12%
  • Customer Service, 11%
  • Salesforce, 8%
  • CRM, 7%
  • Sales Process, 5%
  • Project Management, 4%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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