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Sales associate/manager vs sales coordinator

The differences between sales associate/managers and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales associate/manager has an average salary of $41,412, which is higher than the $39,355 average annual salary of a sales coordinator.

The top three skills for a sales associate/manager include customer service, sales floor and strong customer service. The most important skills for a sales coordinator are customer service, powerpoint, and CRM.

Sales associate/manager vs sales coordinator overview

Sales Associate/ManagerSales Coordinator
Yearly salary$41,412$39,355
Hourly rate$19.91$18.92
Growth rate5%-8%
Number of jobs318,977176,732
Job satisfaction--
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 66%
Average age4344
Years of experience6-

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

Sales associate/manager vs sales coordinator salary

Sales associate/managers and sales coordinators have different pay scales, as shown below.

Sales Associate/ManagerSales Coordinator
Average salary$41,412$39,355
Salary rangeBetween $30,000 And $55,000Between $30,000 And $50,000
Highest paying CitySalem, VASanta Barbara, CA
Highest paying stateMassachusettsNew Jersey
Best paying companyGoogleContinental Resources
Best paying industryManufacturingTechnology

Differences between sales associate/manager and sales coordinator education

There are a few differences between a sales associate/manager and a sales coordinator in terms of educational background:

Sales Associate/ManagerSales Coordinator
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiStanford University

Sales associate/manager vs sales coordinator demographics

Here are the differences between sales associate/managers' and sales coordinators' demographics:

Sales Associate/ManagerSales Coordinator
Average age4344
Gender ratioMale, 44.2% Female, 55.8%Male, 29.7% Female, 70.3%
Race ratioBlack or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage9%5%

Differences between sales associate/manager and sales coordinator duties and responsibilities

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Sales associate/manager vs sales coordinator skills

Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%
Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%