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Sales coach vs sales lead/sales associate

The differences between sales coaches and sales lead/sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales coach and a sales lead/sales associate. Additionally, a sales coach has an average salary of $56,159, which is higher than the $31,954 average annual salary of a sales lead/sales associate.

The top three skills for a sales coach include sales training, CRM and call monitoring. The most important skills for a sales lead/sales associate are POS, cash control, and customer service.

Sales coach vs sales lead/sales associate overview

Sales CoachSales Lead/Sales Associate
Yearly salary$56,159$31,954
Hourly rate$27.00$15.36
Growth rate4%-
Number of jobs92,873882,220
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 36%
Average age4343
Years of experience66

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

Sales coach vs sales lead/sales associate salary

Sales coaches and sales lead/sales associates have different pay scales, as shown below.

Sales CoachSales Lead/Sales Associate
Average salary$56,159$31,954
Salary rangeBetween $37,000 And $83,000Between $17,000 And $57,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Google
Best paying industry-Retail

Differences between sales coach and sales lead/sales associate education

There are a few differences between a sales coach and a sales lead/sales associate in terms of educational background:

Sales CoachSales Lead/Sales Associate
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Sales coach vs sales lead/sales associate demographics

Here are the differences between sales coaches' and sales lead/sales associates' demographics:

Sales CoachSales Lead/Sales Associate
Average age4343
Gender ratioMale, 56.0% Female, 44.0%Male, 35.3% Female, 64.7%
Race ratioBlack or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between sales coach and sales lead/sales associate duties and responsibilities

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Sales coach vs sales lead/sales associate skills

Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%
Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%