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Sales coach vs sales support associate

The differences between sales coaches and sales support associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales coach, becoming a sales support associate takes usually requires 2-4 years. Additionally, a sales coach has an average salary of $56,159, which is higher than the $34,454 average annual salary of a sales support associate.

The top three skills for a sales coach include sales training, CRM and call monitoring. The most important skills for a sales support associate are sales floor, back room, and math.

Sales coach vs sales support associate overview

Sales CoachSales Support Associate
Yearly salary$56,159$34,454
Hourly rate$27.00$16.56
Growth rate4%4%
Number of jobs92,873447,642
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 52%
Average age4347
Years of experience64

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

What does a sales support associate do?

A sales support associate is an individual who is responsible for assisting sales staff and help customers. To provide this assistance, sales support associates use customer communication methods such as telephones or email to process customer orders and ensure that they are accurate. They work closely with distributors to make sure that products are available for their customers. Sales support associates may function as either part-time or full time, but companies may require excellent communication skills.

Sales coach vs sales support associate salary

Sales coaches and sales support associates have different pay scales, as shown below.

Sales CoachSales Support Associate
Average salary$56,159$34,454
Salary rangeBetween $37,000 And $83,000Between $25,000 And $46,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-Goldman Sachs
Best paying industry-Finance

Differences between sales coach and sales support associate education

There are a few differences between a sales coach and a sales support associate in terms of educational background:

Sales CoachSales Support Associate
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 52%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Alfred

Sales coach vs sales support associate demographics

Here are the differences between sales coaches' and sales support associates' demographics:

Sales CoachSales Support Associate
Average age4347
Gender ratioMale, 56.0% Female, 44.0%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between sales coach and sales support associate duties and responsibilities

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Sales support associate example responsibilities.

  • Contribute to marketing business online and manage Facebook page.
  • Cross trained on POS function and inventory management
  • Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
  • Work with A/R on short payments and credit/debit discrepancies.
  • Identify and prioritize account opportunities and upselling value add services.
  • Process new service for external customers and initiate upselling opportunities for additional products and services.

Sales coach vs sales support associate skills

Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%
Common sales support associate skills
  • Sales Floor, 21%
  • Back Room, 13%
  • Math, 13%
  • Sales Support, 12%
  • Customer Service, 8%
  • Sales Service, 6%