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Sales coordinator vs sales representative

The differences between sales coordinators and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $39,355 average annual salary of a sales coordinator.

The top three skills for a sales coordinator include customer service, powerpoint and CRM. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Sales coordinator vs sales representative overview

Sales CoordinatorSales Representative
Yearly salary$39,355$56,591
Hourly rate$18.92$27.21
Growth rate-8%4%
Number of jobs176,732205,456
Job satisfaction-4.33
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 54%
Average age4447
Years of experience-4

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Sales coordinator vs sales representative salary

Sales coordinators and sales representatives have different pay scales, as shown below.

Sales CoordinatorSales Representative
Average salary$39,355$56,591
Salary rangeBetween $30,000 And $50,000Between $33,000 And $94,000
Highest paying CitySanta Barbara, CABoston, MA
Highest paying stateNew JerseyMassachusetts
Best paying companyContinental ResourcesGoogle
Best paying industryTechnologyPharmaceutical

Differences between sales coordinator and sales representative education

There are a few differences between a sales coordinator and a sales representative in terms of educational background:

Sales CoordinatorSales Representative
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeStanford UniversitySUNY College of Technology at Alfred

Sales coordinator vs sales representative demographics

Here are the differences between sales coordinators' and sales representatives' demographics:

Sales CoordinatorSales Representative
Average age4447
Gender ratioMale, 29.7% Female, 70.3%Male, 58.1% Female, 41.9%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between sales coordinator and sales representative duties and responsibilities

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
    • Show more

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
    • Show more

Sales coordinator vs sales representative skills

Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%
Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%

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Updated January 8, 2025

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