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Sales trainer vs sales associate

The differences between sales trainers and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales trainer has an average salary of $74,457, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a sales trainer include customer service, lead generation and sales professionals. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Sales trainer vs sales associate overview

Sales TrainerSales Associate
Yearly salary$74,457$32,167
Hourly rate$35.80$15.46
Growth rate4%-
Number of jobs112,599579,849
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 38%
Average age4741
Years of experience4-

What does a sales trainer do?

As a sales trainer, you will perform various duties and responsibilities for an organization. Your job will typically include conducting orientation for new sales representatives, determining and organizing training, creating traditional and digital educational materials such as case studies and videos. You are responsible for coordinating sessions for individual and team performance and the monitoring of sales objectives. This role also requires you to gather feedback about training courses from managers and trainees and accomplish organization mission and sales training.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Sales trainer vs sales associate salary

Sales trainers and sales associates have different pay scales, as shown below.

Sales TrainerSales Associate
Average salary$74,457$32,167
Salary rangeBetween $56,000 And $97,000Between $21,000 And $47,000
Highest paying CitySacramento, CANew York, NY
Highest paying stateAlaskaNew York
Best paying companyPandoraBarclays
Best paying industryPharmaceuticalManufacturing

Differences between sales trainer and sales associate education

There are a few differences between a sales trainer and a sales associate in terms of educational background:

Sales TrainerSales Associate
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Alfred-

Sales trainer vs sales associate demographics

Here are the differences between sales trainers' and sales associates' demographics:

Sales TrainerSales Associate
Average age4741
Gender ratioMale, 61.2% Female, 38.8%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage6%7%

Differences between sales trainer and sales associate duties and responsibilities

Sales trainer example responsibilities.

  • Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
  • Design and facilitate sales training programs, including corresponding manuals, PowerPoint, and training implementation.
  • Top KPI performer Q4 2013 & Q2 2014 by exceeding metrics in sales, traffic, & guest service.
  • Administer an LMS for entire sales team.
  • Accompany various sales representatives on discovery meetings / presentation to procure and increase existing revenue.
  • Learned proficiency in CRM software and applications.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Sales trainer vs sales associate skills

Common sales trainer skills
  • Customer Service, 20%
  • Lead Generation, 4%
  • Sales Professionals, 4%
  • Product Knowledge, 4%
  • Training Content, 3%
  • Sales Management, 3%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%