Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between search marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a digital marketing specialist. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Search Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $66,688 | $60,359 |
| Hourly rate | $32.06 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Search marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Search Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $66,688 | $60,359 |
| Salary range | Between $52,000 And $85,000 | Between $44,000 And $81,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a search marketing specialist and a digital marketing specialist in terms of educational background:
| Search Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and digital marketing specialists' demographics:
| Search Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |