Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between search marketing specialists and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a market researcher. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Search Marketing Specialist | Market Researcher | |
| Yearly salary | $66,688 | $52,309 |
| Hourly rate | $32.06 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Search marketing specialists and market researchers have different pay scales, as shown below.
| Search Marketing Specialist | Market Researcher | |
| Average salary | $66,688 | $52,309 |
| Salary range | Between $52,000 And $85,000 | Between $32,000 And $84,000 |
| Highest paying City | Newark, NJ | Linden, NJ |
| Highest paying state | New Jersey | Delaware |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a search marketing specialist and a market researcher in terms of educational background:
| Search Marketing Specialist | Market Researcher | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and market researchers' demographics:
| Search Marketing Specialist | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |