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The differences between search marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a marketing and sales associate. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Search Marketing Specialist | Marketing And Sales Associate | |
| Yearly salary | $66,688 | $45,665 |
| Hourly rate | $32.06 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Search marketing specialists and marketing and sales associates have different pay scales, as shown below.
| Search Marketing Specialist | Marketing And Sales Associate | |
| Average salary | $66,688 | $45,665 |
| Salary range | Between $52,000 And $85,000 | Between $30,000 And $69,000 |
| Highest paying City | Newark, NJ | Washington, DC |
| Highest paying state | New Jersey | Washington |
| Best paying company | PayPal | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a search marketing specialist and a marketing and sales associate in terms of educational background:
| Search Marketing Specialist | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and marketing and sales associates' demographics:
| Search Marketing Specialist | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |