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The differences between search marketing specialists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a marketing representative. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Search Marketing Specialist | Marketing Representative | |
| Yearly salary | $66,688 | $47,376 |
| Hourly rate | $32.06 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Search marketing specialists and marketing representatives have different pay scales, as shown below.
| Search Marketing Specialist | Marketing Representative | |
| Average salary | $66,688 | $47,376 |
| Salary range | Between $52,000 And $85,000 | Between $28,000 And $77,000 |
| Highest paying City | Newark, NJ | New York, NY |
| Highest paying state | New Jersey | Washington |
| Best paying company | PayPal | Amazon |
| Best paying industry | Technology | Finance |
There are a few differences between a search marketing specialist and a marketing representative in terms of educational background:
| Search Marketing Specialist | Marketing Representative | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and marketing representatives' demographics:
| Search Marketing Specialist | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |