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The differences between search marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a marketing & sales specialist. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Search Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $66,688 | $54,214 |
| Hourly rate | $32.06 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Search marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Search Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $66,688 | $54,214 |
| Salary range | Between $52,000 And $85,000 | Between $37,000 And $78,000 |
| Highest paying City | Newark, NJ | Renton, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | PayPal | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a search marketing specialist and a marketing & sales specialist in terms of educational background:
| Search Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and marketing & sales specialists' demographics:
| Search Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |