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The differences between search marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $66,688 average annual salary of a search marketing specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Search Marketing Specialist | Product Specialist | |
| Yearly salary | $66,688 | $85,932 |
| Hourly rate | $32.06 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Search marketing specialists and product specialists have different pay scales, as shown below.
| Search Marketing Specialist | Product Specialist | |
| Average salary | $66,688 | $85,932 |
| Salary range | Between $52,000 And $85,000 | Between $56,000 And $130,000 |
| Highest paying City | Newark, NJ | San Bruno, CA |
| Highest paying state | New Jersey | California |
| Best paying company | PayPal | ByteDance |
| Best paying industry | Technology | Technology |
There are a few differences between a search marketing specialist and a product specialist in terms of educational background:
| Search Marketing Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and product specialists' demographics:
| Search Marketing Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |