Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between search marketing specialists and research specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a research specialist. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $52,662 average annual salary of a research specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a research specialist are data collection, patients, and research projects.
| Search Marketing Specialist | Research Specialist | |
| Yearly salary | $66,688 | $52,662 |
| Hourly rate | $32.06 | $25.32 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 79,341 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 61% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.
Search marketing specialists and research specialists have different pay scales, as shown below.
| Search Marketing Specialist | Research Specialist | |
| Average salary | $66,688 | $52,662 |
| Salary range | Between $52,000 And $85,000 | Between $35,000 And $77,000 |
| Highest paying City | Newark, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | PayPal | Novartis |
| Best paying industry | Technology | Technology |
There are a few differences between a search marketing specialist and a research specialist in terms of educational background:
| Search Marketing Specialist | Research Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 61% |
| Most common major | Business | Biology |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and research specialists' demographics:
| Search Marketing Specialist | Research Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 38.0% Female, 62.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |