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The differences between search marketing specialists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a search marketing specialist, becoming a specialist takes usually requires 1-2 years. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $58,013 average annual salary of a specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a specialist are patients, customer service, and work ethic.
| Search Marketing Specialist | Specialist | |
| Yearly salary | $66,688 | $58,013 |
| Hourly rate | $32.06 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 81,642 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Search marketing specialists and specialists have different pay scales, as shown below.
| Search Marketing Specialist | Specialist | |
| Average salary | $66,688 | $58,013 |
| Salary range | Between $52,000 And $85,000 | Between $32,000 And $104,000 |
| Highest paying City | Newark, NJ | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | PayPal | The Citadel |
| Best paying industry | Technology | - |
There are a few differences between a search marketing specialist and a specialist in terms of educational background:
| Search Marketing Specialist | Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between search marketing specialists' and specialists' demographics:
| Search Marketing Specialist | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |