Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between sem specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $61,808 average annual salary of a sem specialist.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a marketing consultant are customer service, web content, and media sales.
| SEM Specialist | Marketing Consultant | |
| Yearly salary | $61,808 | $70,593 |
| Hourly rate | $29.72 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Sem specialists and marketing consultants have different pay scales, as shown below.
| SEM Specialist | Marketing Consultant | |
| Average salary | $61,808 | $70,593 |
| Salary range | Between $46,000 And $81,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Expedia Group | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a sem specialist and a marketing consultant in terms of educational background:
| SEM Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and marketing consultants' demographics:
| SEM Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |