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The differences between sem specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a marketing coordinator. Additionally, a sem specialist has an average salary of $61,808, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| SEM Specialist | Marketing Coordinator | |
| Yearly salary | $61,808 | $48,326 |
| Hourly rate | $29.72 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Sem specialists and marketing coordinators have different pay scales, as shown below.
| SEM Specialist | Marketing Coordinator | |
| Average salary | $61,808 | $48,326 |
| Salary range | Between $46,000 And $81,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Expedia Group | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a sem specialist and a marketing coordinator in terms of educational background:
| SEM Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and marketing coordinators' demographics:
| SEM Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |