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The differences between sem specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a marketing specialist. Additionally, a sem specialist has an average salary of $61,808, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| SEM Specialist | Marketing Specialist | |
| Yearly salary | $61,808 | $54,942 |
| Hourly rate | $29.72 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Sem specialists and marketing specialists have different pay scales, as shown below.
| SEM Specialist | Marketing Specialist | |
| Average salary | $61,808 | $54,942 |
| Salary range | Between $46,000 And $81,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Expedia Group | |
| Best paying industry | Finance | Technology |
There are a few differences between a sem specialist and a marketing specialist in terms of educational background:
| SEM Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and marketing specialists' demographics:
| SEM Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |