Senior director, product marketing vs chief marketing officer

The differences between senior directors, product marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a chief marketing officer. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Senior director, product marketing vs chief marketing officer overview

	Senior Director, Product Marketing	Chief Marketing Officer
Yearly salary	$170,764	$135,198
Hourly rate	$82.10	$65.00
Growth rate	10%	10%
Number of jobs	172,233	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a senior director, product marketing do?

A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Senior director, product marketing vs chief marketing officer salary

Senior directors, product marketing and chief marketing officers have different pay scales, as shown below.

	Senior Director, Product Marketing	Chief Marketing Officer
Average salary	$170,764	$135,198
Salary range	Between $123,000 And $235,000	Between $72,000 And $253,000
Highest paying City	San Francisco, CA	Hamilton, NJ
Highest paying state	California	Rhode Island
Best paying company	Adobe	Shearman & Sterling
Best paying industry	Technology	Media

Differences between senior director, product marketing and chief marketing officer education

There are a few differences between a senior director, product marketing and a chief marketing officer in terms of educational background:

	Senior Director, Product Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product marketing vs chief marketing officer demographics

Here are the differences between senior directors, product marketing' and chief marketing officers' demographics:

	Senior Director, Product Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product marketing and chief marketing officer duties and responsibilities

Senior director, product marketing example responsibilities.

Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
Lead the global solutions product marketing team for cloud, Cisco-wide.
Manage and own all international salesenablement and GTM for world wide sales teams.
Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Senior director, product marketing vs chief marketing officer skills

Common senior director, product marketing skills

Digital Marketing, 18%
Cloud, 10%
Lifecycle Management, 8%
Product Management, 6%
Market Research, 5%
Product Development, 4%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Senior Director, Product Marketing
Senior Director, Product Marketing vs Chief Marketing Officer

Updated January 8, 2025

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