Senior director, product marketing vs director of product development

The differences between senior directors, product marketing and directors of product development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a director of product development. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $140,507 average annual salary of a director of product development.

The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a director of product development are product development, project management, and product management.

Senior director, product marketing vs director of product development overview

	Senior Director, Product Marketing	Director Of Product Development
Yearly salary	$170,764	$140,507
Hourly rate	$82.10	$67.55
Growth rate	10%	10%
Number of jobs	172,233	175,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 71%
Average age	39	39
Years of experience	10	10

What does a senior director, product marketing do?

A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.

What does a director of product development do?

A Director of Product Development supervises and implements product development policies, initiatives, and objectives. They conduct market research to determine consumer needs and identify competitors.

Senior director, product marketing vs director of product development salary

Senior directors, product marketing and directors of product development have different pay scales, as shown below.

	Senior Director, Product Marketing	Director Of Product Development
Average salary	$170,764	$140,507
Salary range	Between $123,000 And $235,000	Between $100,000 And $196,000
Highest paying City	San Francisco, CA	San Mateo, CA
Highest paying state	California	California
Best paying company	Adobe	Apple
Best paying industry	Technology	Manufacturing

Differences between senior director, product marketing and director of product development education

There are a few differences between a senior director, product marketing and a director of product development in terms of educational background:

	Senior Director, Product Marketing	Director Of Product Development
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 71%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product marketing vs director of product development demographics

Here are the differences between senior directors, product marketing' and directors of product development' demographics:

	Senior Director, Product Marketing	Director Of Product Development
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 72.0% Female, 28.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product marketing and director of product development duties and responsibilities

Senior director, product marketing example responsibilities.

Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
Lead the global solutions product marketing team for cloud, Cisco-wide.
Manage and own all international salesenablement and GTM for world wide sales teams.
Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Director of product development example responsibilities.

Organize and manage project meetings between partners, vendors, and associates using both scrum and waterfall methodologies.
Manage long-term care, hospital transition, and Medicaid- Medicare expansion initiatives, that includes model of care design and implementation )
Manage packaging design and nutritional labeling within QA guidelines.
Manage company intellectual portfolio and develop key relationships with vendors and clients including leading global technology companies.
Develop using Java, JSP, J2EE, CSS, DHTML, HTML, Plugins and JavaScript.
Prepare proposals for new projects, including project feasibility, ROI, expenses and costs.

Senior director, product marketing vs director of product development skills

Common senior director, product marketing skills

Digital Marketing, 18%
Cloud, 10%
Lifecycle Management, 8%
Product Management, 6%
Market Research, 5%
Product Development, 4%

Common director of product development skills

Product Development, 12%
Project Management, 9%
Product Management, 9%
R, 7%
Product Strategy, 4%
Market Research, 3%

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Senior Director, Product Marketing
Senior Director, Product Marketing vs Director Of Product Development

Updated January 8, 2025

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