Senior director, product marketing vs director, product marketing

The differences between senior directors, product marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a director, product marketing. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Senior director, product marketing vs director, product marketing overview

	Senior Director, Product Marketing	Director, Product Marketing
Yearly salary	$170,764	$141,699
Hourly rate	$82.10	$68.12
Growth rate	10%	10%
Number of jobs	172,233	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior director, product marketing do?

A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Senior director, product marketing vs director, product marketing salary

Senior directors, product marketing and directors, product marketing have different pay scales, as shown below.

	Senior Director, Product Marketing	Director, Product Marketing
Average salary	$170,764	$141,699
Salary range	Between $123,000 And $235,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Adobe	Meta
Best paying industry	Technology	Technology

Differences between senior director, product marketing and director, product marketing education

There are a few differences between a senior director, product marketing and a director, product marketing in terms of educational background:

	Senior Director, Product Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product marketing vs director, product marketing demographics

Here are the differences between senior directors, product marketing' and directors, product marketing' demographics:

	Senior Director, Product Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product marketing and director, product marketing duties and responsibilities

Senior director, product marketing example responsibilities.

Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
Lead the global solutions product marketing team for cloud, Cisco-wide.
Manage and own all international salesenablement and GTM for world wide sales teams.
Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Senior director, product marketing vs director, product marketing skills

Common senior director, product marketing skills

Digital Marketing, 18%
Cloud, 10%
Lifecycle Management, 8%
Product Management, 6%
Market Research, 5%
Product Development, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Senior Director, Product Marketing
Senior Director, Product Marketing vs Director, Product Marketing

Updated January 8, 2025

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