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The differences between senior directors, product marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a marketing director. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Senior Director, Product Marketing | Marketing Director | |
| Yearly salary | $170,764 | $114,906 |
| Hourly rate | $82.10 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Senior directors, product marketing and marketing directors have different pay scales, as shown below.
| Senior Director, Product Marketing | Marketing Director | |
| Average salary | $170,764 | $114,906 |
| Salary range | Between $123,000 And $235,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Adobe | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a senior director, product marketing and a marketing director in terms of educational background:
| Senior Director, Product Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and marketing directors' demographics:
| Senior Director, Product Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |