Senior director, product marketing vs marketing manager

The differences between senior directors, product marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a marketing manager. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Senior director, product marketing vs marketing manager overview

	Senior Director, Product Marketing	Marketing Manager
Yearly salary	$170,764	$104,550
Hourly rate	$82.10	$50.26
Growth rate	10%	10%
Number of jobs	172,233	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior director, product marketing do?

A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Senior director, product marketing vs marketing manager salary

Senior directors, product marketing and marketing managers have different pay scales, as shown below.

	Senior Director, Product Marketing	Marketing Manager
Average salary	$170,764	$104,550
Salary range	Between $123,000 And $235,000	Between $71,000 And $153,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	California	California
Best paying company	Adobe	Meta
Best paying industry	Technology	Technology

Differences between senior director, product marketing and marketing manager education

There are a few differences between a senior director, product marketing and a marketing manager in terms of educational background:

	Senior Director, Product Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product marketing vs marketing manager demographics

Here are the differences between senior directors, product marketing' and marketing managers' demographics:

	Senior Director, Product Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product marketing and marketing manager duties and responsibilities

Senior director, product marketing example responsibilities.

Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
Lead the global solutions product marketing team for cloud, Cisco-wide.
Manage and own all international salesenablement and GTM for world wide sales teams.
Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Senior director, product marketing vs marketing manager skills

Common senior director, product marketing skills

Digital Marketing, 18%
Cloud, 10%
Lifecycle Management, 8%
Product Management, 6%
Market Research, 5%
Product Development, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Senior Director, Product Marketing
Senior Director, Product Marketing vs Marketing Manager

Updated January 8, 2025

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