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The differences between senior directors, product marketing and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a product director. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $148,910 average annual salary of a product director.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a product director are product management, product strategy, and project management.
| Senior Director, Product Marketing | Product Director | |
| Yearly salary | $170,764 | $148,910 |
| Hourly rate | $82.10 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Senior directors, product marketing and product directors have different pay scales, as shown below.
| Senior Director, Product Marketing | Product Director | |
| Average salary | $170,764 | $148,910 |
| Salary range | Between $123,000 And $235,000 | Between $104,000 And $212,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Adobe | Meta |
| Best paying industry | Technology | Internet |
There are a few differences between a senior director, product marketing and a product director in terms of educational background:
| Senior Director, Product Marketing | Product Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and product directors' demographics:
| Senior Director, Product Marketing | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |