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The differences between senior directors, product marketing and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a product line manager. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a product line manager are product management, customer service, and PLM.
| Senior Director, Product Marketing | Product Line Manager | |
| Yearly salary | $170,764 | $97,237 |
| Hourly rate | $82.10 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Senior directors, product marketing and product line managers have different pay scales, as shown below.
| Senior Director, Product Marketing | Product Line Manager | |
| Average salary | $170,764 | $97,237 |
| Salary range | Between $123,000 And $235,000 | Between $52,000 And $178,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Adobe | ON Semiconductor |
| Best paying industry | Technology | Energy |
There are a few differences between a senior director, product marketing and a product line manager in terms of educational background:
| Senior Director, Product Marketing | Product Line Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and product line managers' demographics:
| Senior Director, Product Marketing | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |